Open Story hits stores on February 9.

By Rachel Sylvester
Updated February 05, 2020
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Devoted Target shoppers now have yet another reason to add more items to their carts. The beloved retail brand announced the debut of an exclusive luggage line on Wednesday morning that will officially hit stores beginning February 9. Dubbed Open Story, the brand new luggage brand by Target includes a 40-piece assortment of packing essentials aimed to satisfy the needs of busy travelers.

Prices range from $19.99 to $179.99 for packing staples that include checked luggage, carry-on luggage, and backpacks. Cosmetic cases, garment bags, duffel bags, and totes are also available, along with packing cubes for even the most meticulous of travelers.

While the sleek collection includes colorful and minimalist shades alike, it’s the durability of each piece that sets Open Story apart from similar luggage brands. A built-in TSA lock helps to secure and protect your valuables on the go, while heavy-duty zippers keep your luggage closed, no matter what goes on behind the scenes after you check your bag at the terminal. Open Story’s 360-degree spinner wheels ensure a smooth and completely silent glide, while premium handles ensure a good grip, even while you’re making the mad dash to your boarding gate.

Open Story’s backpacks work in tandem with the checked and carry-on luggage options, as they feature a trolley sleeve that easily fits over the roller bag handle. But the real pièce de résistance is that each of the luggage options expands for up to 20 percent more storage space, so you can save room for treasures you acquire while traveling.

The entire Open Story collections hits Target stores nationwide on February 9, while online shoppers will have to wait until February 13 to begin browsing merchandise at