On Hater, your pet peeves are a positive—and they could lead you to the love of your life.

February 08, 2017

Most dating services (and well-meaning friends who are wanting to set you up) make matches based on people’s interests and other things they love that they have in common. But if you’ve ever bonded with someone over a mutual pet peeve—say, that teen chewing gum loudly in the airplane seat next to you or a braggy know-it-all in a meeting at the office—a new dating app called Hater, which launches February 8, may be the surprising key to your next romantic fling (or long-term relationship).

Created by CEO Brendan Alper, a former Goldman Sachs associate turned comedy writer, the swipe-style smartphone app started as an idea for a humorous sketch. But it quickly became a reality. According to its official website, the app is a way to make “serious online dating more approachable by replacing cumbersome surveys and bios with a fun, alternative way to express your personality,”

More than 2,000 topics are up for debate in the app as of now, from cargo shorts and gluten-free foods to camping and Donald Trump. To weigh in with an opinion, users swipe up for love, down for hate, right for like, left for dislike, and opt out for neutral. Pressing down on a topic reveals the percentage of people who responded in each way. Potential matches (derived from shared dislikes and hates) show up once you’ve swiped through a few topics.

The Hater app is available for iOS on the App store now and launching for Android in Spring 2017.

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