Target Coins a Genius Phrase for Our Compulsive Shopping Habits

The Internet went crazy when the store Tweeted out a definition of the term “Target Effect.”

The other day, Target, a place where we’re easily convinced to buy everything we don’t need, Tweeted a definition to something we’ve all experienced quite a few times. It’s called the Target Effect, and it’s unabashedly taking over our lives. 

In case you haven’t been hit with this kind of extremely contagious bug yet (if so, please explain how) or you didn’t realize this all-encompassing experience has a term, here is the official definition of the Target Effect, according to the prime suspect in the case: Target. 

Target Effect: “The process by which a guest enters a Target store with the intent of purchasing one item, but leaves the store with many.”

While many of us have experienced this too-true-for-words phenomenon one too many times, we never really put a finger on what to call it. Now we no longer have to be at a loss for words when someone asks why you spend hours inside the addictive store.

Here, five hilarious GIFs to describe the feels we get when we hear, see, or even smell anything related to Target:


We can’t resist throwing everything into our precious, red cart.


Milk, eggs, and bananas turns into this shopping haul.


How we greet every Target employee when they walk by.


We even get the urge to be a little more athletic when walking through the aisles.


And most of all, we always feel encouraged to be our true selves.