Playtex Campaign Pokes Fun at How Extra Feminine Care Has Gotten—And We Can’t Stop Laughing
I mean, is vagina steaming really necessary?!
From the advice dished out by Goop, to the celebrity-endorsed vagina steaming craze (even Chrissy Teigen tried it), it’s safe to say feminine care has gotten a little bit “extra” in 2018. In response to all of the complex ways the feminine care industry is trying to market things like high-tech apps and charcoal-infused sanitary pads, Playtex launched a hilarious new video campaign today with actress and comedian D’Arcy Carden, of The Good Place fame.
In the video posted on YouTube (watch it, below), Carden stars in a mock commercial for a new tampon, appropriately named Xtra. The parody pokes fun at unnecessary features (we’re looking at you, Chilean alpaca fleece core and built-in probiotics), in order to advertise the launch of the brand’s actual new tampon, Playtex Simply Gentle Glide. The new tampon strips out everything you don’t need—BPA and dyes—while keeping a comfort applicator.
After watching the video campaign, we chatted with Carden about what it was like creating the segment. When we asked if she’s actually tried the vagina steaming trend, she admits she hasn’t. “I’m not super adventurous when it comes to vaginal health,” she laughs. She compares the trend to the douching fad of yesteryear. “That was the one that people talk about: to douche or not to douche,” Carden says. Later, medical professionals advised against the practice, which can disrupt the delicate balance of bacteria. Carden’s verdict on vagina steaming? It will probably go the way of douching. In fact, some ob-gyns, including Jennifer Gunter, are already making that call (read more about it here).
So, in a culture where everything’s gotten a bit “extra” (raise your hand if you’ve ever been to a hybrid barre-pilates-yoga class), where do we draw the line on when it’s okay to be extra? One thing Carden believes can never be too much: smoothies. “Load it up with extra things,” she says. But tampons, we’ll keep those simple, thanks.