5 women-owned brands revolutionizing the feminine care industry.

By Carling Kaiser
December 04, 2020

The companies that create menstrual health products for women have long been dominated by men. But that’s beginning to change.

Indeed, over the past ten years or so a handful of women have started to innovate the industry like never before, rebuilding it with the wants and needs of women at the forefront. With safe and sustainable production and more ethical business models, these five brands are giving women more options than ever before.  

Betsy Drach, founder of Dot
| Credit: Courtesy of the company

The Dot Cup and FLEX: Among the most cost-effective, and environmentally friendly, menstrual products.
Made with FDA-approved, medical-grade silicone, Dot Cup is a reusable menstrual cup that acts as an alternative to traditional products like tampons and pads. With proper care, Dot Cup can last for several years, making it one of the most cost-effective options for period care. Added bonus: Dot Cup uses a buy-one-give-one business model that gives menstrual cups to communities in need for each Dot Cup purchased and employs former refugees to sew their signature Dot Cup carrying pouches. 

Lauren Schulte Wang, founder of Flex
| Credit: Courtesy of the company

The FLEX Disc—a disposable, medical-grade silicone disc—can be worn for up to 12 hours, thereby producing less waste each month than tampons and pads. What’s more, unlike the menstrual cup, it can be worn during sex.

Molly Hayward, founder of Cora
| Credit: Courtesy of the company

Cora and The Honey Pot Company: Menstrual products that give back to women in need.
After witnessing just how much menstruation negatively affects girls and women in developing countries, Molly Hayward founded Cora, a feminine health company offering certified organic tampons, pads, maternal care products and more. With each product purchased, Cora donates menstrual products to girls and women in need and has already provided over 10 million menstrual pads. Cora also offers health education in Kenya, India, and the United States, and pledges 10% of their retail sales to programs that help women manage their periods.

Bea Dixon, founder of The Honey Pot
| Credit: Courtesy of the company

The Honey Pot Company, a so-called “plant-powered” menstrual health company, offers feminine washes, natural wipes, organic cotton tampons and herb-infused pads, all of which are free from parabens, sulfates, dyes, dioxins and artificial fragrance. Part of its mission is to provide those who are homeless, low-income or living in poverty with menstrual hygiene kits. “Feminine care is not a luxury, “ founder Bea Dixon has said, “it’s a human right.” 

Maria Molland Selby, CEO of Thinx
| Credit: Courtesy of the company

Thinx: A new way to manage menstruation.
Thinx are washable, reusable period underwear designed to absorb menstruation. Styles include the thong, hip-hugger, active shorts and more. In addition to the main product line, Thinx also provides Thinx for tweens and teens, and Speax, an underwear line for bladder leaks. With proper wash and wear, Thinx can be worn for up to 2 years.