In the summary at the top of your profile (and throughout), steer clear of overused language like motivated, passionate, and driven. Instead focus on terms specific to your field. If you're in marketing, say, mention various channels of the field, like "e-commerce" and "search-engine optimization." Recruiters use key words to search for candidates, explains Becky Wallraff, a recruiter-training specialist at Aerotek, a nationwide staffing agency. When possible, she adds, quantify achievements with data: "If you ran the largest event-planning business in Phoenix, give numbers to show scale."