Pick a Public Fight
When a PR professional tweeted about her frustration with a mean reporter, the reporter jumped into the ring and cursed at her in several tweets. Of course, this bad behavior wound up all over the internet. The reporter's newspaper had to issue an apology on his behalf. If he hadn’t already resigned to work elsewhere, he probably would have been fired.
A better career move: If you're getting criticized publicly, Kabani suggests you consider having a respectful, public conversation if the criticism is fair (even if it's negative). "It can be helpful for others to see that you handle criticism well," she says. "On the other hand, if someone is attacking you at a personal level (cyber bullying), then ignore them." These individuals are “trolls,” and there is never much point in engaging with them, he says.