1. Keeping Yourself Offline
Knowing that social media channels such as Twitter, Facebook and even LinkedIn are rife with opportunity for career-damaging blunders, it’s understandable that you might want to lay low, leave your profiles dormant or even take yourself offline entirely.
But that’s the wrong move, according to Cheryl Palmer, certified career coach and owner of Call to Career. “According to recent data, the majority of recruiters now scour online sources for additional information on candidates,” says Palmer. “Positive online information about you will improve your job prospects, since that is what recruiters will be looking for to determine who they call for an interview.” She points out that since social media sites such as LinkedIn, Twitter and Facebook are some of the first results that show up on search engines, you’ll want to be represented—and represented well.
Palmer says that just having the profiles isn’t enough—you must have a dynamic presence. That means using these channels to promote yourself in a positive, professional way. Worked on a new ad campaign? Tweet it. Added to your photography portfolio? Facebook it. Come across a fascinating industry article? Share it on LinkedIn. When recruiters or interviewers look you up, they’ll find an engaging, productive individual.
(And if managing multiple networks seems like too much, you can always automatically link your Twitter, Facebook and LinkedIn, so every post broadcasts to all three networks. Don’t worry, we won’t tell the recruiters.)