It has life-like qualities to provide comfort while your infant sleeps. 

By Madison Alcedo
Updated July 27, 2016
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If you’re a new parent, you probably know the daily struggle of getting your infant to fall asleep. While there are many ways to help children fall asleep, some parents are going crazy over a new doll, which helps simplify the bedtime process. The Lulla Doll plays a mom’s heartbeat and breathing (recorded from a real-life mother of four) to comfort your baby so that he or she will fall asleep faster and sleep better throughout the night.

After studying psychology and seeing her own children experience sleeping problems, Eyrún Eggertsdóttir, a mom of two in Iceland, created the doll to imitate the closeness of a caregiver or a parent when they couldn’t be nearby. Eggertsdóttir learned from her studies that the physical connection between a parent or caregiver during sleep has positive effects on babies. The Lulla doll is recommended for infants aged 0-24 months when physical contact is initial for the baby’s growth.

Activated by the push of a button, the soothing sounds will stay on for a solid eight hours, aiming to reduce nightly waketime in babies. Not only is the doll super-sweet looking, it is made from hypoallergenic natural cotton that can absorb your scent if you hold it close to you before giving it to your baby.

But actually buying a Lulla Doll anytime soon may be more difficult than you think. The first 5,000 dolls in the initial release of the Indiegogo campaign (that has raised more than $240,000) immediately sold out, according to PopSugar. The Lulla Dolls have become so popular that people are bidding more than $400 for some on eBay.

If you can wait, don’t rush to eBay to splurge on the doll—you can still get it for $71 through Indiegogo, but it's estimated to ship in October 2016.

See the Lulla Doll in real life below: