Finally, an affordable—and super-cute!—option for kids with sensory issues.

August 17, 2017
target.com

No one likes an itchy tag at the back of their neck or a harsh metallic zipper digging into their waist, but for kids with sensory-processing issues, wearing uncomfortable clothing can feel like a daily assault on their sensitive skin. Their parents are constantly looking for clothing that is soft and wearable, to help their children feel at ease so they can enjoy school and playtime without tugging, fussing, or having meltdowns.

While there are several companies that produce sensory-friendly clothing, it can often be pricey and hard to find. But this week, Target introduced a new line of sensory-friendly children’s clothing from their house brand Cat & Jack—not only are the clothes trendy and adorable, but they are amazingly affordable, ranging from just $5 for a pair of leggings to $7 for a long-sleeved sweatshirt. That’s right, the most expensive item they offer is less than $10.

The clothes are available for toddlers in sizes 2T-5T, and big kids in XS-XL. There are classic, solid colored tees and leggings, but we particularly love the heart-print sweatshirt and the cool skateboarding dino T-shirt

The clothes were created by a team that included designer Stacey Monsen, who has a 7-year-old daughter with autism and knows first-hand the challenge of shopping for clothes. Her team met with parents and special-needs organizations for their input as well. “We learned that sensory-friendly apparel can mean different things for different people,” says Monsen. “For these pieces, we decided to start with our core tees and leggings, and address guests’ most common requests—like removing tags and embellishments that can irritate the skin. We also added more ease through the hip and a higher rise in our leggings to fit with diapers, if needed, for older kids.”

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Right now the line is limited, but we predict more pieces will be added if it flies off the shelves. And in Target’s commitment to provide affordable clothes for all its customers, this fall the company will expand the Cat & Jack line to include adaptive pieces for children living with disabilities.

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