Old Navy Just Launched a Subscription Box for Kids
The best part? It’s under $100.
Shopping just got a lot easier for parents. Instead of heading to the store every few months to stock up on items for growing kids, parents can have apparel essentials shipped straight to their front door every three months—all thanks to Old Navy.
The retailer just launched the Superbox, a subscription box for kids. Its sister brand, Baby Gap, has already found success with its similar service for babies and toddlers, Outfit Box. The Superbox works similarly to the baby subscription service—each box will come with six mix-and-match items and costs $70. It’s a savings, too, since the items in the box are valued at over $100.
To start, you’ll pick a style, size, and gender. Then, Old Navy’s style squad will choose the items for the box and mail it your way. Once you get the box, your child can try on the items and keep what they like and send back the rest—there’s a deadline of 21 days to decide. If you don’t return any items, you get $10 off your next box. Free shipping and returns are included in the service.
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Have a child who’s picky about his or her clothes? Styles include classic, trendy, and sporty for girls, and preppy, cool, and sporty for boys. There’s also a “Surprise Me” option, which leaves the decision up to the Old Navy stylists.