We can all agree that Prince George and Princess Charlotte always look adorable and stylish. Here’s how to shop like the Duchess.
Your kid might not be an heir to a throne, but he or she can look like a prince or princess in waiting by dressing the part. All you have to do is take a cue from Kate Middleton and shop her favorite children’s brands. The Duchess favors traditional British styles—think cardigans, smocked dresses, and shorts paired with knee high socks—so we won’t be seeing Prince George or Prince Charlotte in t-shirts and jeans anytime soon. While she has a budget that’s quite different from non-royal parents out there, she doesn’t normally break the bank when it comes to shopping for the littlest royals’ clothes (that’s great news for us commoners).
With baby number three arriving soon, Kate will probably be shopping for the newborn at her go-to shops, but she’s also been known to dress her kids in hand-me-downs, too. To help you shop like Kate, we’ve compiled a list of her favorite children’s brands below. Next up: a playdate with Prince George, Princess Charlotte, and your kids? Just call it wishful thinking.
Kate’s a big fan of British children’s store Amaia, which features clothing that has a “retro” feel, including details like ruffled collars and smocking. The Duchess seems to dress her kids in clothes from the boutique for special occasions, especially official portraits—Princess Charlotte wore an Amaia coat for her first day of nursery school; while Prince George wore a striped shirt from the brand in his fourth birthday photo and in the royal family’s 2017 Christmas card. This new dress from Amaia looks similar to some of Princess Charlotte’s looks during the family’s tour of Germany and Poland last summer.
To buy: Moohren Liberty Dress, $185; farfetch.com.
Prince George famously wore Rachel Riley’s sailboat dungaroos during his first official royal trip to New Zealand and Australia—you might remember him playing with other babies and playing with his mom’s hair during that appearance. He also wore the designer’s red and white smocked set during Charlotte’s christening. Will the newborn royal wear this baby anchor outfit?
To buy: Baby’s Anchor Shortall, $94; saksfifthavenue.com.
Prince George wore Cath Kidston’s sweater vest featuring Buckingham Palace guards for his Christmas portraits in 2014. The vest immediately sold out, of course. While you can’t purchase the vest anymore for your little prince, this London-themed knitted piece might be the next best thing.
To buy: Placement Print Knitted Tank Top, $45; cathkidston.com.
Kate Middleton herself has been spotted in John Lewis’s women’s clothing, and she also dresses her kids in the children’s line. Princess Charlotte’s adorable yellow sweater in her second birthday portrait was from the designer, and Prince George wore a John Lewis quilted jacket on his first day of nursery school in 2016. Both are no longer in stock, but this knitted cardigan might be royal-approved.
To buy: John Lewis Baby Knitted Cardigan in Pink, $20; johnlewis.com.
My 1st Years
This brand has the royal and presidential seal of approval. When he met President Barack Obama, Prince George wore a My 1st Years robe. You can snag the exact one for under $40!
To buy: Personalized Blue Gingham Robe, $38; my1styears.com.
Pepa & Co.
The love for this clothing brand runs in the family. While Kate has dressed Prince George and Princess Charlotte in Pepa & Co. clothes before, Pippa Middleton chose outfits from the brand for the youngest attendants at her wedding last year. Doesn’t this dress look familiar?
To buy: Flower Girl’s White Dress with Pink Silk Sash, $368; pepaandcompany.com