The Wisconsin gubernatorial candidate took her 4-month-old daughter in her arms and fed her without missing a beat.

By Marisa Cohen
Updated March 08, 2018
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Kelda Roys
Credit: Thos Robinson/Getty Images

Kelda Roys, a former state assemblywoman competing in the Democratic gubernatorial primary and hoping to eventually run against incumbent Scott Walker, released an ad on Tuesday that shows her doing one of he best jobs of mom multitasking we’ve ever seen.

Roys, who has made a name for herself fighting for women’s issues, starts the ad talking passionately about her successful campaign to ban the toxic chemical BPA from baby bottles in Wisconsin. Then suddenly, the camera catches her four-month-old daughter, Avalon, fussing and rooting around in her father’s arms. Without skipping a beat, Roys takes the baby, discreetly puts her to her breast, and continues her story. (Don’t worry about any Janet Jackson nipple-gate fines—the politician’s blush-pink sweater covers everything.)

Roys told the Huffington Post that the oh-so-relatable moment wasn’t planned: “Anybody who’s ever had a baby can tell you that they are unpredictable,” she said. “I just did what I have been trained by her to do, which is to immediately grab her and feed her, and I just sort of didn’t think about it.” Roys continued to talk while Avalon was lunching, thinking that the filmmakers could at least use the story she was telling as a voiceover. But when she saw the footage, she thought, “What the heck, this is real life.…I don’t want to have to hide a really important part of myself in order to win an election.”

Naturally, the moment the ad hit the airwaves, Roys was bombarded with comments from viewers who either hated it or loved it. But the real verdict will come in November, when Wisconsin voters will decide if Roys—or one of the other 17 candidates in the primary—has their vote. If she wins, expect some major Mom power to hit the statehouse.