Celebrities will don the blossoms at tonight's 60th Annual Grammy Awards in honor of the Time's Up movement.
As you sit down to watch the Grammy Awards show tonight, you may happen to notice that many members of the music industry are all sporting one accessory in common as they walk the red carpet: a white rose. The simple floral accessory will be worn as a symbol of support for the Time’s Up initiative, a movement against workplace sexual harassment.
According to People, a group called Voices in Entertainment, led by Meg Harkins, senior vice president of marketing at Roc Nation, and Karen Rait, head of rhythmic promotion at Interscope/Geffen/A&M Records, is leading the effort. The new group of 15 women reached out to members of the music industry to convince them to join the movement and don a white rose at the awards show. So far, some big names have already expressed their support and plan to join in, including Lady Gaga, Kelly Clarkson, and Cyndi Lauper, according to CNN.
“As we are inspired by the #timesup campaign, we are encouraging the artists that we work with and our colleagues attending the 60th Annual Grammy Awards in New York City to wear a white rose to the ceremony on Sunday, January 28th,” writes Voices in Entertainment in an open letter. “We choose the white rose because historically it stands for hope, peace, sympathy and resistance.”
The white rose campaign follows in the footsteps of movie industry stars’ decision to dress in all-black at the Golden Globes and to wear a “Time’s Up” pin at the SAG Awards earlier this month. Now, the music industry has its chance to publicly show support for the movement.
The 60th Annual Grammy Awards will air tonight at 7:30 p.m. EST on CBS, so be sure to tune in to spot who’s rocking the white rose. And visit timesupnow.com to learn more or donate to the cause.