This father-son duo has had the same routine for 17 years.

By Priyanka Aribindi
Updated August 17, 2017
Carolyn Brandt/Getty Images

September is around the corner, and that means you're about to be flooded with back-to-school and first-day photos on social media—but it's going to be hard to beat this one.

Charles Brockman III was feeling nostalgic when he shared a now-viral tweet earlier this week showing side-by-side photos of his dad accompanying him to school—one from his first day of kindergarten and another recent snap of his dad helping him move into his freshman dorm at Mississippi State University.

And if the photos didn't pull at your heartstrings enough, the 17-year-old shared a simple, sweet message along with the photo. "From the first day of kindergarten to college move in. Thank you dad," Brockman III tweeted.

In an interview with PEOPLE, Brockman revealed that his father, Charles Jr., has walked or driven him to school nearly every day since the first photo was taken. “I just wanted to post that picture to thank my dad for always being there during everything we went through,” he said.

And that he did. His touching thank-you message quickly caught the attention of social media, receiving more than 68,000 retweets and 277,000 likes since he first shared them on Twitter on August 13. The touching father-son bond was also featured on NBC Nightly News, the TODAY Show, and more.

Brockman's photo isn't the first back-to-school picture to go viral this year. Earlier this month, an eager Alabama mom's photo of her and her kids went viral. Jena Willingham, a 31-year-old mom of three, shared a picture of her holding up a champagne flute while floating in a pool while her three kids stood behind her, all with miserable looks on their faces about going back to school.