Surprising Facts About How We Watch Netflix

Take a look at the viewing habits of people from the United States to Japan to Brazil.

couple-watching-netflix
Photo by Netflix

Spending hours bingeing on a favorite or new show is now a part of everyday life. We’re not strangers to getting the “Are you still watching” message after a couple episodes of House of Cards, The Crown, or Master of None. Well, it turns out that Americans aren’t the only ones who love a good binge-watch—it’s very much the same around the world.

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Netflix compiled some interesting viewing data from a long list of countries where the service is available. And, globally, we have similar viewing habits throughout the day. Early in the morning, viewers are 34 percent more likely to watch comedy shows like Fuller House, The Office, or Unbreakable Kimmy Schmidt. Between noon and 2 p.m., people crave something else—47 percent of viewings are of dramas. At night, thrillers like The Walking Dead or Stranger Things see a 27 percent increase at 9 p.m., but that changes at 11 p.m. when viewers revert back to comedies.

Late-night binges are common—15 percent of streaming happens between midnight and 6 a.m. (and actually grows to 21 percent in Japan and Korea). What’s most interesting is that documentaries see a 24 percent increase in views during this time—so people get absorbed in Making a Murderer and Planet Earth even in the wee hours of the morning.

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How do we differ globally when it comes to streaming habits? Here in the United States, most viewers watch Westerns from 6 p.m. to 11 p.m. In Brazil, users are 25 percent more likely to stream midday, and watch thrillers from 8 p.m. to 3 a.m. Members in India are 82 percent more likely to stream at 9 a.m., while Australians and New Zealanders stream family content starting at 5 a.m. And for Japan, the biggest streaming day is not on the weekends, but on Tuesdays.