Dun-dun…dun-dun… Jaws, Steven Spielberg’s thriller about a great white shark, makes a killer splash and becomes the first movie to earn more than $100 million domestically. The film industry quickly realizes, “We’re gonna need bigger movies.”
Families flock to Indiana Jones and the Temple of Doom, the year’s third-highest- grossing flick, only be to be horrified by a violent sacrifice scene. Spielberg suggests the addition of a PG-13 rating, and in August Red Dawn becomes the first PG-13 movie.
Holy Batman-ia! Tim Burton’s comic-book noir is the center of a cross-promotional marketing campaign, which rolls out toys and fast-food tie-ins, well ahead of the June 23 release. When it hits theaters, Batman earns a record $42.6 million in three days.
Aided by CGI (computer-generated imagery) dinosaurs, Spielberg takes another chomp at the movie landscape with Jurassic Park. A crowd-pleaser that doesn’t require mastery of English, it sweeps the global market, earning $224 million more overseas than here.
The White House is blown up by aliens in Independence Day, and “the end of the world becomes extremely marketable,” says Purdue University’s film-program director, Lance Duerfarhd. “It paves the way for apocalyptic hits San Andreas and 28 Days Later.”
Shrek stomps the competition, making $484 million worldwide and winning the first-ever Oscar for Best Animated Feature. Because the movie is packed with jokes for kids and adults alike, every family member wants to see it.