This Is Crayola’s Newest Crayon
Oh, what a bluetiful morning!
Coloring fans, rejoice. This morning, Crayola officially announced the newest crayon to their rainbow of colors: Bluetiful.
The news follows a months-long social naming campaign. In March, the company announced they’d be retiring Dandelion, the yellow-hued crayon, from their 24-crayon packs to make room for a new shade of blue, inspired by YInMN (pronounced yin-min) blue, a new inorganic blue pigment discovered at Oregon State University in 2009. “We have 19 shades of blue,” Smith Holland, president and CEO of Crayola told RealSimple.com. “What’s really great about this color is this electric pop—it really fills in a gap in our spectrum. This color will allow kids to do some things they weren’t able to do before."
The company asked children (and young-at-heart adults) in North American to submit their ideas for names for this new blue color. More than 90,000 unique names were submitted to the naming contest, and a special team at Crayola whittled the options down to five. Consumers then voted for their favorites from “Dreams Come Blue,” “Reach for the Stars,” “Blue Moon Bliss,” “Bluetiful,” and “Star Spangled Blue.” According to a representative from Crayola, Bluetiful won, with 40 percent of the vote.
At an event in New York City announcing the winning name, the art supply company also broke the Guinness World Record for biggest crayon by creating a 1,352-pound Bluetiful crayon that functions and draws like a regular-sized crayon. The crayon will be on display for fans to see at the Crayola Experience in Orlando.
The company has not announced when the crayon will be available to consumers en masse, but a representative for the company confirmed they will be available in time for the holiday season.