The Instagram-Famous Color Factory Exhibit Is Heading To New York
Jordan Ferney, who founded the cheery lifestyle site Oh Happy Day, launched Color Factory to explore how color inspires us everywhere we go.
Interactive exhibits made for Instagram are hot right now, but none of them capture "likes" quite like Color Factory, which originated in San Francisco. Now East Coasters will have a chance to check it out IRL. On August 20, the pop-up exhibit will open in New York City (it recently closed in the Bay Area).
The New York version encompasses 20,000 square feet of exhibit space, 16 mind-blowing installations, and a huge list of creatives who helped make the magic happen. A few highlights include:
- Ombre floating balloon room
- Custom ice cream created just for Color Factory
- Guided activity on color and connection by Queens artist Christine Wong Yap
- Luminious dance floor
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And the exhibit isn’t just limited to the actual pop up. Once you visit, you’ll receive a secret NYC neighborhood map, which directs you to over 20 unique color experiences located throughout downtown Manhattan (think: Rainbow-painted walkways).
Tickets are already on sale for $38, so make sure to grab yours before they inevitably sell out (children under age 2 are free). The exhibit is located in Soho at 251 Spring Street and will be open Thursday through Tuesday, from 10 a.m. to 11 p.m.
In the meantime, you can check out the Manhanttan Color Walk, a free public installation by Color Factory, in partnership with Cooper Hewitt, Smithsonian Design Museum. Basically, get ready for your Instagram to look the best it ever has.