Willy Wonka is searching for great story ideas from children.  

By Nora Horvath
Updated February 28, 2017
Charlie and the Chocolate Factory
Credit: Roald Dahl Literary Estate

The golden ticket isn’t just something in a beloved children’s book—it’s a real thing. On March 1, the Roald Dahl Literary Estate, Penguin Young Readers, and Warner Bros. Theatre Ventures, in conjunction with Langley Park Productions and Neal Street Productions, will kick off Roald Dahl’s Imaginormous Challenge. The contest, which runs from March 1 to May 31, is open to children in the U.S. ages 5-12 at the time of entry. To win this challenge, kids won’t have to eat hundreds of chocolate bars to find one coveted ticket—they’ll only need to use their creativity to come up with one great story idea.

No idea is too crazy or too big—the challenge is all about inspiring imaginative story ideas in children. It will recur annually, and through it the Roald Dahl Literary Estate hopes to collect a million story ideas from children by the year 2020. Winners of the contest will have the opportunity to “wonka-fy” their story idea in one of five incredible ways:

  • Theatrical Creation: The new Broadway musical“Roald Dahl’s Charlie and the Chocolate Factory” on Broadway will turn one winning story idea into a theater production
  • A Hollywood Pitch: One winner and his or her family will fly out to Hollywood to pitch their story idea to an executive at Warner Bros. Animation
  • An Immersive Minecraft World: The winning story idea will be transformed into a playable Minecraft experience (that will also be available to the public)
  • Become an Author: Turn the idea into a short story book, with the help of bestselling author Adam Gidwitz (A Tale Dark and Grimm, The Inquisitors Tale, The Empire Strikes Back: So You Want to be a Jedi?)
  • A Candy Creation: The idea will be turned into a 3D-printed piece of candy, with help from Dylan’s Candy Bar

Winners will also have the opportunity to see the new Broadway musical “Roald Dahl’s Charlie and the Chocolate Factory,” which begins performances on March 28 in New York City, and will win an amazing family trip for four to the U.K., sponsored by Norwegian Air. On top of all that, the finalists will also win an entire set of Roald Dahl books and a prize pack of Post-it products for their school.

To enter the contest, children can submit their 100-word story online at imaginormouschallenge.com with the help of a parent, teacher, or legal guardian. Winners will be notified in June.