Engagement season is upon us! An engagement ring jeweler reveals why your social media feeds are suddenly full of engagement rings and proposal shoots.


It may seem like you’re starting to see happy marriage proposals and snapshots of engagement rings everywhere—“I said yes” posts all over Instagram, engagement ring advertisements during every commercial break, and epic proposal videos on the news.

You’re not going crazy, and you’re not imagining it. The months leading up to the big holiday season, the holidays, and a few months after are known as engagement season, a time when a huge percentage of happy couples decide to get married and start planning their weddings.

“The number one day for engagements is New Year’s Eve,” says Ji Song, co-founder of custom engagement ring company Engage Studio. However, Song says that his business starts to spike in November, a trend that continues through December.

As for why this time of year is such a popular time for proposals, Song thinks it’s all so people can spread the happy news during their holiday celebrations with family and friends. “I feel like sharing the news is just as big an event as the actual proposal,” he adds.