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By Liz Steelman
Updated July 10, 2017
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Amazon Prime Day Logo

The moment you’ve been waiting for has finally arrived: Amazon Prime Day has officially begun with the first set of deals available this evening. All deals start now (6 p.m. PST), with some running through 11:45 p.m. PST and others continuing on until 11:59 p.m. PST on July 10.

As part of the celebration, Amazon is offering more than 2,000 products at up to 95 percent off right now. The amount of deals might be overwhelming, but no worries—we’ve sorted through the oodles of products on sale and come up with the best deals.

But the deals don’t stop once the clock strikes midnight. Check in throughout the day tomorrow, July 11—Amazon is releasing more than 20,000 lightning deals every five minutes during the 30-hour Amazon Prime Day celebration. Each deal is set to run for four to six hours, ending sooner only if the product sells out.

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30 Percent off a Fitbit Blaze smart watch.

30 Percent Off a Fitbit Blaze Smart Watch.

Save a whopping $60 on the best-selling smart watch with more than 3,100 verified 5-star reviews.

To buy: $139 (originally $199);

Smart light bulbs and systems for less.

Smart Light Bulbs and Systems for Less.

Looking to switch (ha!) into smart light territory? Amazon Prime day is a great day to do it. Select Sengled, TP-Link, LIFX, and Philips Hue smart light bulbs are all on sale.

40 percent off Keurig K55 and K-Cups.

40 Percent Off Keurig K55 and K-Cups.

Been thinking about trying a Keurig? Now’s the time to take action. You can get this K55 brewer plus an additional 40 K-Cups for $70—less than the brewer itself usually costs ($93!)

To buy: $70;

20 percent off Stasher reusable silicone food bags.

20 percent Off Stasher Reusable Silicone Food Bags.

These reusable, self-sealing food bags are available for 20 percent off. They’re dishwasher, microwave, freezer, and boiling water-safe—a perennial problem-solving favorite of the Real Simple staff.

Deep discounts on AmazonBasics and Pizon by Amazon products.

Deep Discounts on AmazonBasics and Pizon by Amazon Products.

Need to restock on some basics around the house? Packing cubes, batteries, copy paper, hangers, silicone baking cups, mattress toppers, and more are all discounted.

More than 60 percent off Midea mini-fridges.

More Than 60 Percent Off Midea Mini-Fridges.

Sending your son or daughter off for their freshman year? A mini-fridge is an essential, and you can snag one of these top-rated ones for way less.

25 percent off a Coravin Model Eight wine system.

25 Percent Off a Coravin Model Eight Wine System.

Want to impress your favorite wine lover this holiday season? This smart-wine opener lets you open bottles without uncorking, so you can enjoy that expensive or sentimental bottle by the glass. Add to your cart for a 25 percent off discount.

To buy: $225;

30 percent off Rubbermaid FreshWorks produce savers.

30 Percent Off Rubbermaid FreshWorks Produce Savers.

What’s better than saving money on something that will save you money? These containers keep your fruits and vegetables fresh longer, and are now on sale for 30 percent off.

Up to 30 percent off furniture, mattresses, and area rugs.

Up to 30 Percent Off Furniture, Mattresses, and Area Rugs.

Need to zhoosh up some of your interior décor? Why not take advantage of this incredible discount—up to 30 percent off a striking collection of furniture, mattresses, and area rugs. These ultra-stylish ghost chairs, for example, give you all the glam of a lifestyle blogger, but at a fraction of the price.

50 percent off Sony Extra Bass wireless headphones.

50 Percent Off Sony Extra Bass Wireless Headphones.

It’s never too early to think about holiday shopping, and the impressive deal on these Bluetooth headphones guarantees a big effect for less cash. Score a pair of these for only $98—more than 50 percent off their list price of $198.

To buy: $98;