Call us biased, but we’re pretty excited about the most-read magazines.
If you haven’t noticed the big pile of packages on your neighbor’s porch (or your own!), Amazon Prime is still gaining influence in your day-to-day life. And if its growth from 2016 to 2017 was any indication, 2018’s going to bring more treats to your doorstep and more benefits to being a Prime member. According to the two-day shipping giant’s year-end report, Amazon Prime members were able to order 100 million items in 2017—which was two and a half times the items available in 2016, and five times the items available in 2014!
And which exactly of the 100 million items were Prime members buying most often? Lots and lots of tech products—the most purchased items of 2017 were Amazon basic cables, the Fire TV stick with Alexa voice remote, and the Echo Dot—which is no surprise, since the AI-powered assistant was the bestselling item on Amazon Prime day, Black Friday, as well as throughout the holiday season. It seems, too, that 2017 was fueled by potassium and forgetting to buy paper towels. The most-ordered item on Amazon Fresh and Prime Now was bananas—for the second year in a row—and the most-ordered item on Prime Pantry was Bounty paper towels.
Another hot item for 2017? The Instant Pot (which you might have gotten for Christmas this year!) The countertop appliance was not only a best seller on Prime Day, but it was also the most gifted item on wedding registries and the most wish listed item. It was delivered to 27,000 zip codes in the US. The Instant Pot Electric Pressure Cooker Cookbook was also the most gifted book of 2017.
2017 also shaped up to be a bookish year for Prime readers. They got swept away with dystopian fiction, with Margaret Atwood’s The Handmaid’s Tale and George Owell’s 1984 taking some of the top spots of Prime Reading’s most borrowed books. But it wasn’t all doom and gloom, either, as many members took the time to flip through a magazine or two: The most read magazines on Prime Reading included Us Weekly, Bon Appetit, Clean Eating, inTouch, as well as our personal favorite, Real Simple!