Members took advantage of more than just free two-day shipping.

By Liz Steelman
Updated January 10, 2017
If you already have a Prime membership, chances are you relied on the online retail giant all holiday season. You likely ordered and received the presents (well, most of them!) within two days and enjoyed other perks of membership (music and video streaming, unlimited photo storage, free kindle e-books, access to exclusive sales, and more) while prepping your home for the holidays. All you have to do is buy and print the gift voucher—or have it sent straight to your recipient's inbox. How's that for truly last minute gifting?To buy: $33 for three months; $99 for 12 months, receive on time: Order right up to the very last minute—you can print or email this gift.

In 2016, Amazon Prime members were able to order 40 million items—double the items available in 2014—for free two-day shipping. But if you use your Amazon Prime account solely to order items with two-day shipping, you’re not getting the most out of your $99 yearly fee. The online retail giant released a list of its most popular benefits used by Prime members this week, shedding light onto the ways members of the service use benefits beyond its eponymous two-day shipping.

When users logged on for entertainment, they flocked to new adaptations from well-loved authors. For example, the most watched original series was the adaptation of Philip K. Dick’s dystopian classic The Man In the High Castle. The most watched original film was Love & Friendship, an adaptation of Jane Austen’s Lady Susan. And the most streamed album was Hamilton—the soundtrack to Lin Manuel Miranda’s musical, inspired by Ron Chernow’s Alexander Hamilton. The most popular release-date free delivery was the script-adaptation of J.K. Rowling's story Harry Potter and the Cursed Child—which was also the bestselling book of last year for the site.

In addition to streaming music and videos, customers also took advantage of new features—Audible channels, Prime Reading, Twitch Prime, and unlimited photo storage via Prime Photo’s Family Vault—as well as old favorites like Prime Pantry and AmazonFresh. Those who took advantage of Prime Photos appear to prefer one pet over another—the most searched term in the service was “dog.” And those who used the grocery service seem to be health-conscious: the most ordered item from AmazonFresh was bananas, and Nestle Pure Life Water for PrimePantry.

Interested in seeing what else was popular in 2016? See more of the most popular benefits on Amazon. If you still don't have Prime, you can sign up here.