Members took advantage of more than just free two-day shipping.
In 2016, Amazon Prime members were able to order 40 million items—double the items available in 2014—for free two-day shipping. But if you use your Amazon Prime account solely to order items with two-day shipping, you’re not getting the most out of your $99 yearly fee. The online retail giant released a list of its most popular benefits used by Prime members this week, shedding light onto the ways members of the service use benefits beyond its eponymous two-day shipping.
When users logged on for entertainment, they flocked to new adaptations from well-loved authors. For example, the most watched original series was the adaptation of Philip K. Dick’s dystopian classic The Man In the High Castle. The most watched original film was Love & Friendship, an adaptation of Jane Austen’s Lady Susan. And the most streamed album was Hamilton—the soundtrack to Lin Manuel Miranda’s musical, inspired by Ron Chernow’s Alexander Hamilton. The most popular release-date free delivery was the script-adaptation of J.K. Rowling's story Harry Potter and the Cursed Child—which was also the bestselling book of last year for the site.
In addition to streaming music and videos, customers also took advantage of new features—Audible channels, Prime Reading, Twitch Prime, and unlimited photo storage via Prime Photo’s Family Vault—as well as old favorites like Prime Pantry and AmazonFresh. Those who took advantage of Prime Photos appear to prefer one pet over another—the most searched term in the service was “dog.” And those who used the grocery service seem to be health-conscious: the most ordered item from AmazonFresh was bananas, and Nestle Pure Life Water for PrimePantry.