Procedures for getting the words on paper vary widely. Here, four basic methods.

Debra McClinton

  • Engraving: The requisite "bruising" that surrounds each word separates engraving from other printing styles. Expensive and time-consuming, it's the king of printing techniques.
  • Regular flat printing: Smooth to the touch, inexpensive, and fast, it's also called offset printing.
  • Thermography: This printing process gives letters a raised look similar to engraving, but for a lot less money.
  • Letterpress: In this handcrafted method, ink is literally pushed into the paper. Currently trendy, letterpress has slightly rustic look, which gives it a homey feel.