The new collection has it all, from bridal party bests to wedding gowns that wow.
Whether your partner just popped the question or you’re an attendee who’s already lost track of the number of weddings looming on the calendar, breaking the bank on a dress (even for your own big day) is never ideal. Thanks to H&M, now you won’t have to.
Last week, the fast fashion retailer launched its first-ever bridal collection—with prices all under a jaw-dropping $250. Among the selection, you’ll find everything from vibrant co-ord sets for guests to elegant chiffon A-lines for bridesmaids, and even adorable frocks for flower girls. Meanwhile, brides can look and feel like royalty with Kate and Pippa Middleton-inspired gowns for a fraction of the designer cost. The line’s campaign features a lookalike of the Duchess’ iconic Alexander McQueen wedding gown (which has yet to go on sale—keep your eyes peeled!), as well as a strikingly similar version of the Giles Deacon dress Pippa wore down the aisle—for just $249.
The line also offers a range of wallet-friendly accessories, including the shoes, jewelry, and makeup you’ll need to complete the perfect wedding day look. Check out the wedding shop online to view every enviable option, and shop some of our favorite picks from below: