CVS Promises to Stop Using Photoshopped Images in Its Beauty Aisle

The company is committed to using more realistic beauty imagery.

Sephora’s Free 2018 Birthday Gift Sets Are Amazing

There’s no purchase necessary for these freebies.

Six Beauty Fixes With Big Impact

These tiny skin and hair tweaks will step up your look and streamline your mornings for good.

The Best Beauty Deals From Nordstrom’s Half Yearly Sale

Time to stock up on all of the beauty essentials you’ll need for the new year ahead.

The 5 Best-Selling Products From Sephora This Year

These are the beauty products you loved learning about most on

The 5 Products You Loved Most From Amazon This Year

Each year, beauty companies churn out a bazillion new products. Some fly off of the shelves; some flop. But these five gems cut through the clutter, saved us time, and made our lives easier, making them the most purchased beauty products (via Amazon) on our site. Get them while they’re (still) hot.

Sephora Just Launched a New Line of $8 Lipsticks

With 40 shades to choose from, this is the ultimate stocking stuffer.

Best Metallic Makeup for Your New Year’s Eve Party

Try these eye-catching looks to ring in the new year.

Ulta’s Holiday Sale Is an Advent Calendar of Savings 

With nearly everything 50 percent off, you’ll have plenty of stocking stuffers!