How to Create Watercolor Eyes

It’s baaack. Blue eyeshadow—worn sheer and lower on the lids—looks fun and fresh. So take back everything you said about the blue shadow boom in the ‘80s and follow these simple steps for modern, mermaid-like eyes in just a few minutes.

This Drugstore Nail Polish Sells Every Two Minutes

It’s not the summer color you’re thinking of.  

6 Gifts Your Bridesmaids Will Love

To all brides-to-be: You have enough on your plate. To lighten your load, we’ve compiled this handy list of great—and completely functional—gifts your bridesmaids will love on the big day and beyond.

The Most Popular Summer Beauty Trends on Pinterest

Dare to try these unique looks this season.

4 Brilliant Ways to Use Aloe Beyond Treating Sunburn

This spiky plant can do more than just soothe your crispy skin.

6 Makeup Cases That Are So Cute You Won’t Want to Store Them

Makeup is so fun, shouldn’t the case you carry it in be too? Here, some of our favorites for both functionality and personality. 

Sally Hansen and Crayola Just Collaborated on the Most Adorable Nail Polish Line

Now you can take coloring inside the lines to the next level.

Benefit Is Launching at Nordstrom With Exclusive Products

Take a look at our favorite finds before the products officially hit the stores June 26.

5 Genius Coconut Oil Hacks

This pantry staple has plenty of uses outside the kitchen.

How to Get Gorgeous Ombre Eyes

One tweak to your eye-shadow placement will make your
 whole face light up. Follow
 these three easy steps.