Amazon’s New Wedding Shop Lets You Customize Everything for Your Big Day
Here comes the latest online bridal shop.
Amazon’s Handmade department, which launched in October 2015, introduced a new wedding shop on Tuesday. The special section offers one-of-a-kind wedding-specific handcrafted products that can be shipped in a flash. (Prime members can get free two-day shipping on select items.)
The categories are vast, ranging from customizable cakes and cake toppers to gifts for groomsmen and bridesmaids. Jewelry, invitations, and reception decor are among the other selections available. There are more than 74,000 options to choose from, and items range in price from under $25 to more than $200.
Customers can shop by theme, filtering items that match “beach,” “vineyard,” “garden,” and “winter wonderland” venues. You can also shop according to color palette, as products are featured in categories like “blush,” “navy and coral,” “greenery,” and “black and white.” Wedding guests can also take advantage of the shop, which stocks unique gifts for the bride and groom, too.
“We created the Handmade Wedding Shop with the savvy couple in mind. From rustic chic, to glitz and glam, the Wedding Shop is a one-stop destination for customers to discover a vast selection of customized products for their big day,” said Katie Harnetiaux, head of marketing for Handmade at Amazon. “The ability to purchase products from local artisans on the Handmade Wedding Shop offers customers a boutique shopping experience coupled with the convenience and selection of Handmade at Amazon.”
The photo, location and contact information for the Amazon artisan making your product is provided under the “Add to Cart” button. With this information, Amazon users can ask general questions or talk to the artisan about a custom order.