I Shop Amazon for a Living, and These Are the Things I’m Buying During Black Friday

I’m only buying holiday gifts and practical items this year.
By Jessica Leigh Mattern
November 26, 2020
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

If you’re looking to save some serious time and money this Black Friday, you’re in luck! As an Amazon shopping editor, I’ve got the scoop on the best deals and tips to help you make the most of the shopping holiday.  

Amazon’s Black Friday sale is officially underway, and this year, thousands of items are marked down. In fact, there’s an overwhelming number of deals (over 81,000!), which is why we did all of the research for you and rounded up some of the best deals that start at just $9. With epic sales on beauty products, the latest tech, upgrades for your home, plus tons of great holiday gifts, I’m planning to fill up my cart and get all of my Christmas shopping done today.  

Editor-Loved Black Friday Deals: 

While many associate Black Friday with flatscreen televisions and gaming systems, there are tons of impressive offers beyond the electronics department. In fact, it’s an excellent time to stock up on items that you use all the time, which is why I’m grabbing a few tubes of my favorite mascara and go-to facial sunscreen. The only serum that has ever made my sensitive, eczema-prone skin glow is also marked down right now. EltaMD’s Barrier Renewal Complex rarely goes on sale, so I plan to grab at least one bottle of the glow-giving moisturizer.  

As a shopping editor, I almost never buy something unless it’s on sale, and that goes for gifting, too. Before Amazon’s Black Friday deals expire, I’m going to snag Mobot’s foam roller and water bottle for my fitness-loving friend. And many folks don’t know this, but Ugg’s incredibly affordable sister line, Koolaburra, makes cozy boots that are just as luxe as the original line, but for a fraction of the price. Several styles are going for less, so I’m planning to grab the now-$60 mini boot for my mom. 

There are thousands of other Amazon savings to take advantage of this Black Friday, including more editor-wanted picks below, additional offers in the retailer’s Black Friday hub, and some of the most impressive offers listed in our roundup of the 50 best Black Friday deals. And trust me: Many sell out quickly, while even more will run out of stock and become back-ordered, so be sure to fill your cart and check out quickly. 

Credit: amazon.com

To buy: $60 (was $75); amazon.com.

Credit: amazon.com

To buy: $111 (was $159); amazon.com.

Credit: amazon.com

To buy: $34 (was $75); amazon.com.

Credit: amazon.com

To buy: $40 with coupon (was $50); amazon.com.

Credit: amazon.com

To buy: $9 (was $11); amazon.com.

Credit: amazon.com

To buy: $16 (was $20); amazon.com.

Credit: amazon.com

To buy: $12 (was $20); amazon.com.

Credit: amazon.com

To buy: $30 (was $37); amazon.com.

Credit: amazon.com

To buy: $26 (was $40); amazon.com.

See what else I swear by.