FOR FINE OR FLAT HAIR - John Frieda Volume Lift Shampoo, with Air-Silk technology, enhances fullness. ENHANCES VOLUME IN 1 USE - Maximize the fullness of your hair with Volume Lift full style hair preparation. FOR COLOUR-TREATED HAIR - Safe to use on colour-treated hair to fight limp hair. SOFTENS HAIR - Volumizing shampoo leaves hair soft with touchable movement and bounce. NEW PACKAGING - Presenting the new volumizing formula - formerly Luxurious Volume.