Join Save the Children's 100 Days of Reading Challenge to Sharpen Your Kid's Mind—All While Helping Others

Keep your child's reading skills on track during the coronavirus pandemic by taking part in this easy and fun literacy program from Save the Children. The 100 Days of Reading Challenge allows you to spend quality time reading with your child while spreading awareness and helping to supply educational resources for children in impoverished areas nationally.

This content is funded by Save the Children and produced by our eCommerce content team on their behalf.

Take Save the Children's 100 Days of Reading Challenge

What It Is: Every summer, kids risk losing vital information they learned in school over the past year—and that problem is even worse in poverty-stricken households. Education is like a ladder: A strong foundation during elementary school makes kids more likely to reach higher achievements, like strong performance in high school and enrollment in college. But children who grow up in poverty have less access to books, so they usually lose two to three months of reading progress during the summer—setting them even further behind. Now with sheltering in place in effect during the coronavirus pandemic, children are even more at risk of falling behind without the access to proper educational materials for months at a time.

That's why Save the Children's 100 Days of Reading Challenge is so important. Its goal is to unite families and encourage children to read from a young age, whether that means reading your two-year-old their favorite picture book or encouraging your 10-year-old to dive into a new adventure novel. Participants will log reading minutes during the 100-day campaign, with each minute logged helping to improve children's literacy and raise awareness for Save the Children's efforts to improve the lives of kids.

How You Can Get Involved: From June 1 until September 8 (which also happens to be World Literacy Day), set aside some quality time with your child dedicated to reading together. Whether that's a mid-day play break or after-dinner relaxing time, it's important to get kids familiar with the act of reading each and every day, especially when they are home without access to classrooms and libraries. Then simply log each minute spent reading online at For every minute logged, Save the Children will provide books for children in need around the U.S.

You can also help by joining your favorite celebrities in the Save with Stories campaign. Save the Children has partnered with No Kid Hungry to raise awareness and donations for children in need of food and educational materials, and they're enlisting authors, actors, athletes, and more to help. A-list celebrities have taken part in the campaign by reading a story book, posting a video of it to social media, and nominating their friends and followers to take part. So far over 250 stories have been told, and food and educational resources have been given to over 90,000 children in need—and these numbers keep growing. You can take part by watching the videos and making a donation to the cause.

For more information on how you can help, please visit