These Pretty Carryalls Are Secretly Diaper Bags—And We're Obsessed With the Brand

Obsessed is an understatement. These JuJuBe bags are absolutely to-die for—and you can find them at From a bag with insulated pockets to a machine washable backpack and a tote with extra-strength straps, these are the only bags you'll ever need to buy.

This Brand Designs Award-Winning Diaper Bags You'll Actually Want to Carry Around

Some of us dream of becoming a parent—but hauling around an abundance of diapers usually isn't part of that dream. Thanks to JuJuBe, you can transport all your essentials, from toys to wipes to bottles, in a fashion-forward and functional baby bag.

Founders of JuJuBe, Joe Croft and Kristin Hunziker, based their company on the idea that "moms deserve more than just 'cutesy' pink and blue prints and flimsy bags." Their in-house design team creates classy, highly durable bags while taking into account feedback from real moms. The brand has even won awards for their innovative designs, including the "Mom Must-Have Award" from What to Expect When You're Expecting. Not only are these reliable bags popular among parents, many travelers, business women and men, and students swear by the brand, too.

We know convenience is the key to keeping up with a busy lifestyle, so we rounded up four must-have bags you should add to your cart ASAP.

Duchess Be Right Back

If you're constantly on-the-go (hello mom life!), this polka-dot beauty will make your life a breeze—well, as much as possible. With a pocket for your tablet or laptop, a memory foam changing pad, and quick-access storage, this handy backpack will be glued to your side. We know holding your precious one can take a toll on your back, so you'll be relieved when you discover how comfortable padded shoulder straps are. Not only does this hands-free bag have more storage than you'd expect, its machine washable material and compact size makes it the perfect pick for new parents and travelers in need of a carry-on.

To Buy: $155;

B.F.F. in Black Magic

Meet your new BFF. This everyday tote will instantly become your go-to girl and will never fail to keep you looking put together, sophisticated, and unstoppable. Throw her over your shoulder as a messenger bag for work or head out for a weekend trip wearing both straps as a backpack. Featuring seven interior pockets, including two insulated side pockets, you'll have plenty of room to organize all your essentials and keep your snacks and drinks at a desired temperature. This BFF is one you can count on to help you through everything from a baby changing emergency to getting from the gym to a work event as hassle-free as possible.

To Buy: $130;

Black Rose Encore Tote

Whether you have two under two or simply just need a bag to hold all your belongings, this versatile $50 tote is an absolute steal. Not only is the bag durable with pockets galore, the extra-strength straps are a necessary touch for those who pack heavily (um, all of us). The roomy interior features seven compartments, so no matter how much you stuff in there, everything's right in place and easy to find. The sleek black exterior pairs well with any outfit—and don't worry too much about the inevitable spills because you can throw this bag in the washing machine.

To Buy: $50;

Super Be in Midnight Posy

This find is so affordable and chic, we seriously didn't know it was actually a diaper bag. Moms admire this gorgeous, lightweight tote for its roomy interior that fits all their baby essentials, not to mention it's comfortable to carry all day long. Thanks to external and internal pockets to keep everything organized, you can easily access a pacifier or tissue at the snap of your fingers. We give it bonus points for the top zipper so that everything stays inside even if (when) it gets knocked over. You'll love having this bag for beach days, weekend trips, and airline travel after your diaper days are done.

To Buy: $63;