9 Luxury Beauty Brands You Won't Believe are at Walmart

Woman looking in a small mirror applying red lipstick

Beauty gurus rejoice! Sephora and Ulta aren't the only stores that carry some of our favorite beauty products like Two Faced Better than Sex Mascara and Urban Decay Naked palettes. Walmart carries amazing premium beauty brands—here are the ones we are most excited about.

Urban Decay Naked 2 Basics Eyeshadow Palette with six different shades photo

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Urban Decay

There are many reasons to love Urban Decay—its vegan and cruelty-free products, brand emphasis on female empowerment, cosmetics with fun themes—and, of course, its eyeshadow. Among Urban Decay's top-selling cosmetics is its Naked line, a series of neutral palettes which first launched in 2010 and quickly developed a cult following. Since then, the brand has released six versions of the popular palette and—lucky for us—Walmart has the Naked 2 Basics edition for less than $40.

To Buy: $36; walmart.com

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Philosophy Purity Made Simple One-Step Facial Cleanser in large bottle photo

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Philosophy is a beauty brand that prides itself on inspiring well-being and simplifying skin care routines. Each product features its own "philosophy," and one of our favorites has to be the Purity Made Simple Cleanser. Not only is the message on the bottle uplifting, but this award-winning cleanser is a multi-tasking marvel. Its 3-in-1 formula removes makeup, tones, and hydrates, leaving nothing behind but clean, smooth skin.

To Buy: $35; walmart.com

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Too Faced Better Than Sex Waterproof Mascara in a metallic green tube photo

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Too Faced

Too Faced is known for many things, but people can't seem to stop talking about the Better Than Sex Mascara. So how could it be even better? Introducing the waterproof version of Too Faced's iconic Better Than Sex Mascara. It has all the benefits of the original formula (including lengthening, thickening, and that fab hourglass brush), but it also contains water-resistant polymers that keep it in place whether you're working up a sweat at the gym or having fun at the pool.

To Buy: $23; walmart.com

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Smashbox Photo Finish Foundation Primer, 1 ounce in a black and white tube photo

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Smashbox has so many amazing products to choose from—lipsticks, palettes, foundations—but our desert island pick would have to be the Photo Finish Foundation Primer. A pea-size dab creates a smooth base for your makeup—and keeps it in place all day long.

To Buy: $36; walmart.com

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Bumble and Bumble Hairdresser's Invisible Oil in orange bottle photo

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Bumble and Bumble

From everyday shampoos to nourishing masks, Bumble and Bumble excels at producing high-quality hair care products, and its Hairdresser's Invisible Oil is no exception. With six lightweight oils (grapeseed, safflower seed, sweet almond, macadamia nut, argan, and coconut), it softens strands, tames frizz, and protects against both heat and UV damage.

To Buy: $38; walmart.com

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MAC Retro Matte Lipstick in 702 Dangerous red photo

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MAC Cosmetics

You can grab a variety of eyeshadows, blushes, and foundations from MAC Cosmetics at Walmart, but the one product that we absolutely need in our cart is the Retro Matte Lipstick. The long-wearing formula actually stays in place and provides a gorgeous matte finish. We suggest getting it in shade 702 'Dangerous' for a bold red that makes your pout pop.

To Buy: $18; walmart.com

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SHISEIDO Ultimune Eye: Power Infusing Eye Concentrate in red ombre bottle photo

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It's no secret Shiseido's anti-aging products are incredible, and its original serum just got an upgrade. Infused with ImuGeneration Technology, Ultimune Eye Power Infusing Concentrate uses powerful botanicals (gingko, biloba leaf extract, shiso, and thyme) to strengthen, restore, and protect skin. The improved formula features a dewy texture that absorbs quickly for a silky-smooth feeling that lasts. Like most anti-aging serums, it may take a few months to start noticing results, but stick with it and you'll start seeing stronger, firmer, and smoother skin.

To Buy: $49 (usually $67); walmart.com

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NARS Blush in Orgasm coral pink shade photo

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NARS Cosmetics

What started out as a line of 12 lipsticks sold at Barneys has evolved into a global brand. Since it first launched in 1994, NARS Cosmetics has made itself a top competitor in the industry by offering high-quality products in unforgettable hues. Some of its cosmetics, like NARS Blush in Orgasm, have a cult following. Beauty bloggers and celebrities rave about its creamy-to-the-touch powder that packs in pigment. You may even feel like skipping bronzer after you swipe it on!

To Buy: $37; walmart.com

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BareMinerals Beautiful Finish Foundation Brush with black handle photo

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BareMinerals is best known for its powder foundations, but the product we're currently obsessing over is the Beautiful Finish Foundation Brush. Specifically engineered to hold loose powder, it features a skirted shape that can carry a high volume of particles, and a dome center for smooth, even coverage. Although it was designed for BareMinerals foundations, you can use this brush with any powder—just be sure to tap off any excess product before applying.

To Buy: $25 (usually $27); walmart.com

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