The new brand, Smartly, covers everything from toilet paper to body lotion—so you can skip the trip to the drugstore.

By Katie Holdefehr
October 08, 2018

As if Target wasn’t already our go-to store for everything from cute fall boots to canned pumpkin, the company’s latest announcement will also make it our go-to drugstore. Yesterday, Target revealed that it is launching a new home and body brand, Smartly, which will carry everything from toilet paper to laundry detergent. The new brand launches in stores and online on October 14, with new products rolling out throughout early 2019. With the majority of the 70 new products priced under $2, the new items prove to be less expensive than most drugstore buys. Plus, each product comes in fresh, modern packaging you’ll want to keep out on our kitchen counter or bathroom shelf. Affordable, cute, and convenient—Target’s done it again. 

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