Because you should still have gorgeous wall art, even if you're on a tight budget.
You probably know the wall art section at IKEA pretty well, from large prints of world maps, to a bridge surrounded by fog, to cityscapes. You know, tried-and-true wall art decor that brings a pop of color into your space—without costing your entire paycheck.
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And now, in the spirit of making stylish home decor more affordable, IKEA is expanding its artwork offerings through an exclusive collaboration with Hasselblad, a camera manufacturer hailing from Sweden (also IKEA’s home base).
The resulting collection, called Norrhassel, features world-class shots—each selected for its beauty, composition, and aesthetic—from the Hasselblad Masters Award catalog. The collection features the work of seven professional photographers and will be available in all of IKEA’s markets starting August 2018.
Norrhassel consists of eight photographs, each with a different subject and color palette, so every IKEA shopper can find the right piece to complement his or her space. The shots range from nature shots to street scenes to portraits and include a dramatic gray-scale shot of an elephant and a playful, simple image of a colorful windsock caught in a gust of wind. The variety means these pieces can contribute to the atmosphere of any room, whether it's serious or spirited.
To pick up a piece of this collection to grace one of the walls in your home, you’ll have to wait until August—but it’s never too early to start dreaming about the perfect frame and placement.