Time to start racking up those points, IKEA shoppers.
This week, IKEA announced that it is working with Alliance Data to create its own credit card for U.S. shoppers. Similar to an Amazon card or a Macy’s card, the IKEA credit card will allow frequent IKEA shoppers to earn special perks. Plus, the rewards card can be used not only when buying a new MALM or BILLY, but also on everyday purchases, such as gas, groceries, and utilities.
The company wants to make the card available to as many of its customers as possible. “In order to make the card as affordable and rewarding as possible, IKEA Group in the U.S. has designed the card without an annual fee, and will reinvest resources from the card to offer customers more generous rewards,” said the company in the press release.
And once you get the card, IKEA wants to help make big projects, like major renovations, more financially feasible: “In addition, the new IKEA Projekt Card in the U.S. will function as a store-branded financing solution for qualified customers doing major home decorating and renovation projects, such as a dream kitchen. It will provide special financing options, allowing customers to pay for larger purchases over time.” For those card members who can’t afford to pay for that kitchen reno upfront, IKEA is encouraging them to take the leap and pay over time. Careful, as with any credit card, this could get some home makeover enthusiasts to buy a few more LAXARBY’s and VOXTORP’s than they can afford.
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“Making life better and easier for the many people drives everything we do at IKEA, and we were looking for a like-minded credit marketing partner that is passionate about the same values,” said Jacqueline DeChamps, the chief operating officer at IKEA, in the press release. The company promises a seamless application process by leveraging Alliance Data’s Frictionless Mobile CreditSM, and the program is designed to constantly change based on its customers’ needs. While we don’t have word on the card’s launch date just yet, it’s never too early to start planning that kitchen overhaul for after it’s released.