It’s customized to withstand the weather in various locations throughout the U.S. 

June 13, 2017
Valspar

A fresh coat of exterior paint can really transform your home’s curb appeal—especially if its current paint job is faded or even outdated. But when it comes time to choose an exterior paint formula, you’ll want to make sure it's long-lasting enough to withstand the elements, especially since it can see more wear and tear than interior paint jobs.

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Now, Valspar has created exterior paint formulas with the different regions of the United States (and the weather in each one) in mind. The Valspar Reserve Extreme Weather Paint + Primer collection has different technologies that adapt to specific climates, in addition to a wide offering of over 3,000 color options and flat, satin, and semi-gloss finishes.

There are three different formulas: SunStopper, RainRelief, and SeasonFlex. The Sunstopper formula is best for sun-drenched desert areas like New Mexico, Arizona, Nevada, California, and Texas. It protects against sun damage and fading by blocking UV rays, plus it prevents peeling, cracking, and chalking. For those in wetter climates with plenty of rain and humidity, like Washington, Oregon, Florida, and Georgia, RainRelief has a moisture-resistant seal and a barrier that fixes or prevents cracks and peeling. And for homes in the Midwest and Northwest, where people see freezing winters and scorching summers, the SeasonFlex technology is resistant to mold, mildew, and algae, and also prevents peeling, cracking, and fading.

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Since these paints are customized for specific climates, they're made to be more durable and adaptable, so consumers won’t have to re-paint their homes so soon after an exterior makeover. The line will be available at Lowe’s.

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