Her new company is going to change how you paint.

By Tamara Kraus
July 31, 2018

Interior designer and entrepreneur Nicole Gibbons knows a thing or two about how to paint a room, so you can guarantee that she has some expert secrets to make the task less intimidating. After all her years in the business, she noticed that there still wasn’t a solution for making painting effortless like so many brands, like Casper and Away, have done for other products in the home space. So she launched Clare, a direct-to-consumer paint company that’s going to shake up the painting world. Alongside the launch, we asked Gibbons for her go-to tricks for making room painting a breeze.

Painting serves as the foundation for a room, so it should be taken seriously. However, Gibbons says that the process tends to be a headache with little guidance, and that’s what makes Clare stand out. All of the paint is ultra premium and Greenguard Gold Certified, which means it meets the most rigorous standards for low-chemical emissions, releases fewer pollutants, and contributes to healthier indoor air environments.

And that’s not even the best part. The paint-shopping experience is completely curated by Gibbons, so you don’t have to sift through 50 shades of beige. Instead, use the Clare Color Genius, an online color consultation that recommends the perfect color for your space based on an algorithm.

How to Paint a Room Like a Pro

You can also get peel-off samples of the paints so you don’t actually have to ruin your walls before you paint them. Gallons are just $49, meaning you'll have more money to spend on some accessories for your space.

So now that we’ve discovered the trick to making paint shopping easier, we still have some questions about how to paint a room like a pro. In particular, how do we reach those ultra-high ceilings? “Use an extension pole!” says Gibbons. “Most people think they’re only for reaching high places, but if you have a lot of wall surface to paint, an extension pole is a must.” The extender provides more leverage so you won’t have to keep bending down to load your roller (this reduces strain on your arms and back). There’s a reason professionals always use an extension pole: With better leverage and less physical stress, you can paint faster and more efficiently.

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