Home Depot Bought The Company Store—and It’s About to Become Your Go-To Decor Destination
On its quest to expand its decor selection, Home Depot recently bought The Company Store, a bedding and home decor retailer.
While the Home Depot may be the first place you think to shop for lumber and nails, it likely isn't your favorite destination for decor—at least, not yet. As the retailer attempts to expand its merchandise to cover the home decor and furniture markets, it closed a deal on Tuesday to acquire The Company Store. Best known for its cozy bedding and beautiful linens, The Company Store will help Home Depot broaden its selection, and its reputation.
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"The acquisition of The Company Store provides product development and sourcing capabilities to help us expand our online decor business into broader categories across the entire home," said Craig Menear, chairman, CEO, and president of the Home Depot, in the press release.
Now, Home Depot won't just be the place you go to when you're planning to paint your front door or grout your bathroom, but also when you're redecorating your bedroom or looking for luxe table linens. By moving into the "soft goods" home decor market, Home Depot is poised to become a one-stop shop for all things home related. Founded in 1911, and one of the go-to sources for bedding, The Company Store will certainly help Home Depot expand its product range.