These 8 "Sustainable" Habits Aren't as Green as You Might Think—Here's How to Fix Them
The prevalence of greenwashing—the marketing tactic of labeling something as environmentally friendly for a better profit—makes it hard for eco-conscious consumers to navigate everything from grocery stores to beauty counters. It’s becoming increasingly harder to act and shop responsibly for our planet, especially when the gatekeepers of the green revolution might actually be misinformed—or only providing half the story.
Simple, everyday activities we thought were helping the planet may actually be costing it, due to incorrect labeling, presumed benefits, and shortcomings in scientific research and/or its public availability. So we asked industry experts to weed through some of the most common sustainability myths and mistakes, and to share their top ways to improve our habits for a greener future.