A boutique hotel experience brought to you by the brand that makes your couch.
Say goodbye to nondescript, boring hotel rooms and hello to homes-away-from-home with style. In a genius move (and great news for design lovers everywhere), West Elm just announced that it will be opening hotels in Charlotte, North Carolina; Indianapolis, Indiana; Detroit, Michigan; Savannah, Georgia; and Nashville, Tennessee—in partnership with hospitality management and development company, DDK. West Elm HOTELS are set to start opening in 2018. West Elm is one of the first home brands to launch a hotel—Restoration Hardware announced plans last year to open a 14-room hotel in New York City.
Since the home brand is known for its stylish contemporary, mid-century modern-inspired aesthetic, we’d expect the hotels to be impeccably decorated (and Instagram-worthy), too. Each hotel location will have its own personality that reflects its home city, with custom furnishings, bespoke finishes, and items from West Elm collections. The hotels will tap local artists and designers to create spaces and décor pieces that will showcase each specific city’s character. Of course, guests and visitors will get a chance to purchase West Elm items featured in the hotel common areas and guest rooms online.
And like any hotel, the West Elm accommodations will have all the amenities, including an “Innkeeper” who is part “manager, concierge, and cultural curator,” to share the best that the specific city has to offer, including restaurants, museums, and other attractions. The HOTELS will also host workshops and classes led by local entrepreneurs and makers. Each location will be tech-savvy, too—there’s a mobile app that guests can download to set preferences and request services during their stay.
Take a look at two sneak peek images, courtesy of West Elm: