The new collection hits stores and online next month.
Your fall redecorating project is covered. Last month, Target announced that it will be launching 12 new brands over the next two years, with some debuting this fall. And now, we have a first look at the home line, Project 62, which will be available in stores and online on September 19th.
Target already has a popular home line, Threshold, which is a bit more traditional, but Project 62 is all about modernism and sleek lines. Part of its name is an ode to the year 1962, when modernist designs hit its peak. The line includes versatile pieces that are focused on urban, small-space living solutions—in a variety of categories, like living room, dining, lighting, bedroom, and accessories.
The inspiration for the new line came about when research showed that Target customers were craving modern style offerings, Mark Tritton, executive vice president and chief merchandising officer for Target told Real Simple. Instead of changing the design aesthetic of Threshold—a beloved and strong brand in the Target portfolio—they decided to stay true to the existing iteration and create a separate line.
“We set out on a journey to create a separate brand with its own niche, that could be bought distinctly and singularly, with its own values and its own DNA,” he said. “But it could still be webbed back into the current way you live.”
You’ll find Project 62 prices are also true to what you would expect at Target—with accent tables and ottomans all under $150, lighting starting at $19.99, pillows under $35, and barware under $30. It’s affordable enough so that if you’ve been thinking of introducing modern pieces into your home, you can do so without breaking the bank.
Tritton sees the new line as having something for everyone—from the millennials looking to add more style to their apartment or new home, to the empty nester who wants to downsize, or have something chic or different in their home. “It’s not stark and minimalist,” he said. “It’s approachable, but modern. Some of these products have been built with a lot of flexibility and functionality, like storage spots and different sizes.”
Take a look at some of the new offerings on Target.com and make your wishlist for September 19th.