Opalhouse launches in stores and online on April 8, and prices for the collection range from $1.99 to $549.99.
When we heard Target was launching another home line we did a little happy dance. The retailer already has popular collections like Threshold, Project 62, and Chip and Joanna Gaines’s Hearth & Hand with Magnolia line. Now, Target’s introducing Opalhouse, a home brand with an “eclectic aesthetic.”
“One of the things we found when we researched our guests was that 90 percent of them say that they want to be able to mix-and-match different aesthetics—and one third of our guests like an eclectic style.” Target's chief merchandising officer, Mark Tritton, told RealSimple.com.
The brand is inspired by travel, with Target’s design team traveling to Aix-en-Provence, Lisbon, Paris, and Mallorca to look at the culture and trends of each locale. The collection features over 1,300 pieces with details like pressed glass, jewel-tone hues, rattan, and screen-printing.
This is just one of the many brands Target plans to roll out in the coming years, and Tritton says the goal is to be able to give customers plenty of choices. “It goes to our guests saying, ‘We want to choose, we want that democracy’—so they can buy across our portfolio and put together their own unique space. It’s hyper-personalization and we’re providing the menu to do that.”
Take a look at the pieces from the lookbook below and shop the whole collection at Target stores and on target.com starting April 8. Prices range from $1.99 to $549.99.
The collection features more original artwork than any other Target brand. Many of the patterns were created by members of the Target design team, like the wallpaper inside the fireplace. After being inspired by a bird on the street in Lisbon and flowers near a market in Paris, Target's design team sketched the print on the train during their travels.
To buy: Myna Tufted Arm Chair with Brass Legs, $270. Lory Pouf Teal and Green Textured, $50. Velvet Round Throw Pillow, $27. Decorative Wall Mirror, $40. Glass Taper Candle Holder, $13. Pillar Candle Holder, $15. Floral Earthenware Vase, $15. Peacock Figurine, $15. Canary Floral Peel & Stick Removable Wallpaper, $30. Peacock Peel & Stick Removable Wallpaper, $30. Tole Chandelier Italian Gold, $76. Teal Green Striped Tasseled Woven Rug, $20. All at target.com.
Refreshing your bed has never gotten easier. The line features beautiful patterned coverlets, sheet sets, and throw pillows. Layer some pieces into your existing bedding, or make over your bed in all Opalhouse.
To buy: White Indo Peacock Duvet Cover Set, $70. Yarn Dye Euro Pillow, $30. Velvet Tufted Stitch Sham, $30. Rattan Diamond Tripod Floor Lamp, $80. All at target.com.
It wouldn't be global-inspired without some rattan furniture. Each piece is a modern take on the classic motif.
To buy: Lily Rattan Arm Chair with Metal Legs, $140. Jewel Round Side Table, $70. Orange Diamond Skinny Lumbar Throw Pillow, $20. Metallic Diamond Lumbar Pillow, $20. Pink Tufted Throw Pillow, $20. Rattan Tray, $30. Round Rattan Mirror with Scalloped Border, $50. Earthenware Vase, $15. Glass Taper Candle Holder, $13. Carved Wood Pillar Candle Holder, $13. All at target.com.
There are plenty of decor accents for the bathroom, a space that's often overlooked when it comes to decorating. “You can take a piece and punctuate a plain white bathroom, or you can really have fun and go with the whole line,” Tritton says.
To buy: Ikat Shower Curtain, $25. Soap/Lotion Dispenser, $13. Toothbrush Holder, $10. Soap Dish, $10. Ikat Border Fringed Bath Towel, $13. Sheered Floral Fringed Towel, $13. Decorative Wall Mirror, $40. All at target.com.
The easiest way to transform your bathroom is with a shower curtain, especially if it has fringed details like this one.
To buy: Ikat Print with Fringe Shower Curtain, $25. Tan Striped with Poms Woven Fringed Accent Rug, $19. Scalloped Piece Bone Frame, $15. Carved Wood Frame, $15. Carved Wood Decorative Wall Mirror, $50. Stoneware Leaf Plate Decorative Wall Sculpture, $25. Ikat Fringed Bath Towel, $13. Glass Soap/Lotion Dispenser, $13. Glass Toothbrush Holder, $10. Glass Soap Dish, $10. All at target.com.