Target’s New Line Is Full of the Most Adorable Baby Gifts

Plus, everything new parents need to design the dreamiest nursery.

If you know any expecting parents or if you’re busy prepping for the arrival of your own little one, Target’s new Cloud Island line is here to make picking out a baby present and decorating a nursery easier (and much more affordable) than you probably thought possible. Fueled by adventure and full of cute animal motifs (who can resist a felt fox toy bin?), the collection offers everything from floral changing pad covers to an LED unicorn wall light. “Target has seen incredible strength in our Kids business with the launch of Pillowfort and Cat & Jack, and we’ve heard from guests that they’re also looking for stylish and affordable options for babies and younger children,” said Mark Tritton, executive vice president and chief merchandising officer of Target, in a press release.

Target is making these dreams come true with nearly 500 products that turn the store into a one-stop shop for baby essentials. Parents who are too busy to spend hours hopping between stores will soon be able to pick up everything they need for baby’s nursery and then head just a couple aisles over to stock up on diapers and baby food. Mark your calendars, new parents: Nursery decor and bedding launch in stores and at Target.com on May 28th, while bath and layette pieces will arrive in August.

1

Felt Decorative Fox Bin

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Photo by target.com

This sweet fox will help corral toys and teething rings.

To buy: $8; target.com.


2

Floral Changing Pad Cover

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Photo by target.com

A changing pad is a nursery essential new parents are guaranteed to see several times a day, so why not make it as pretty as possible? A cover adorned with whimsical flowers makes diaper changes a little more pleasant.

To buy: $13; target.com.


3

Muslin Floral Swaddle Blankets

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Photo by target.com

This cozy swaddle blanket wraps baby in a loving message.

To buy: $20 for 3; target.com.



4

Whales Hanging Ceiling Decor

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Photo by target.com

Keep your little one entertained with a mobile of whales and anchors swirling overhead. This ceiling decoration is a big catch for a nautical-themed nursery.

To buy: $35; target.com.


5

Hearts Table Lamp

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Photo by target.com

The cutout hearts on the shade of this cylindrical table lamp let soft light bounce around the nursery.

To buy: $25; target.com.


6

Adventure Awaits Flannel Baby Blankets

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Photo by target.com

When you need a little something extra to fill out a baby shower gift basket, this pack of four flannel blankets for only $10 is the ideal add-on item.

To buy: $10 for 4; target.com.