Designs made for both kids and their parents.
Good news: You don’t have to completely re-do your kid’s room every few years as they get older. Target is launching a completely new home collection for kids called Pillowfort, with the goal that these pieces will grow with kids. The line includes 1,200 pieces of furniture, bedding, wall art, accents, and toys that are “cute enough for a three-year-old, and cool enough for a 10-year-old,” Target’s senior vice president of product design and development Julie Guggemos said in a statement.
And there’s something for the parents, too: This is a collection that won’t stick out like a sore thumb in your house: “The challenge for moms and dads is building a room that feels like an extension of their house and incorporating the personalities of their kids,” Guggemos said. Pillowfort has 12 themes—like “Floral Field,” “Stellar Station,” and “Discovery Den”—so there’s at least one that will fit in with your home’s design aesthetic, or you can mix and match.
Pillowfort also seems to be in line with Target’s new approach to removing gender-based signs in some of its departments—a lot of pieces in the collection are made for both boys’ and girls’ rooms. The retailer told the Minneapolis Star-Tribune that a move towards more gender-neutral pieces is not about politics, but about listening to the customers’ needs.
Pillowfort arrives in stores and on Target.com on February 21st, with furniture debuting in the summer.
To buy: 1. Glass Ball Table Lamp in Blue, $30; 2. Dinosaur Head Wall DÃ©cor, $20; 3. Teepee, $90; 4. Medium Luna Lounger in Daydream Pink, $90; 5. Anchor Marquee Light in Navy, $30; 6. Scallop Accent Table in Campanula White, $80; 7. Twin Stars Plush Blanket, $20; 8. Fox Throw Pillow, $17.