The color was named after Prince, who frequently incorporated purple into his wardrobe and music.

By Jennifer Calfas
Updated August 14, 2017

Pantone debuted a new shade of purple that was created to honor Prince, who was known as an aubergine aficionado.

Pantone Color Institute, a color-matching company, and Prince’s Estate revealed the new color, called ”Love Symbol #2,” to honor the late singer and icon. The color, named after the unpronounceable symbol Prince at one point identified as, is now further associated with the singer who long incorporated purple into his artistry throughout his career.

The Purple Rain musician played a purple guitar, wore purple suits and was slated to go on tour with his custom-made Yamaha purple piano before his death in April 2016. This Pantone shade was particularly inspired by the piano, according to an estate spokesperson.

“The color purple was synonymous with who Prince was and will always be,” Troy Carter, entertainment adviser to Prince’s Estate, said in a statement. “This is an incredible way for his legacy to live forever.”

Prince changed his name in 1993 to an unpronounceable symbol that was copyrighted as “Love Symbol #2.” Referred to as “the artist formally known as Prince,” he changed his name due to a disagreement with his label, Warner Bros., according to Rolling Stone. The image was featured on his 1992 album.

Prince’s Estate said it was working to collaborate with “various partners” on products that would use the new color.