These DIY Kits Bring Pinterest to Life
Crafters, rejoice. Michaels and Pinterest are teaming up to bring you DIY kits.
Your next weekend craft project is here. Craft supply retailer Michaels and social media platform Pinterest are partnering to launch “Make It Kits,” a new line that brings trending craft projects and supplies right to your house. Now with this ready-to-go kit, you don’t have to spend hours at the craft store gathering supplies and instructions.
These kits are inspired by what’s trending on Pinterest boards. The first kit, “Shibori for Your Home,” is inspired by the trendy and popular Japanese dye technique—in fact, on Pinterest, there has been a 56 percent increase in searches on shibori in the past year. The technique involves binding fabrics and dyeing them (normally with an indigo hue), with the end result featuring patterns like stripes, circles, and squares. You’ve probably seen the designs on clothes, furniture upholstery, and textiles like napkins and pillowcases.
The kits contain everything you need to complete the project, including cards with step-by-step instructions, tea towels, dye, and materials for three different dyeing techniques.
“Michaels is committed to making it easier, more accessible and most importantly, more fun for people to make,” said Carrie Walsh, senior vice president of marketing for Michaels. “Pinterest helps people discover things they love, and our Make It Kit partnership is a perfect way to bring that inspiration to life.”
On April 20, Michaels Rewards customers will have early access to buy the kits through Promoted Pins and an email offer. And on April 21, you can purchase the kits on michaels.com.