Target's New Colorful and Groovy Collection Was Made for Spring
Target is joining forces with the iconic Finnish brand Marimekko for an eye-catching collection.
Now it’s even easier to get your Marimekko fix. The iconic Finnish brand—known for its super colorful, graphic prints and cult following since the 1960s (former First Lady Jacqueline Kennedy was a fan)—has teamed up with Target to create a limited-edition collection for spring. Capitalizing on the brand’s bright and playful style, Marimekko for Target has just about everything you need to welcome warmer days. The collection features more than 200 products, ranging from outdoor accents and furniture, swimwear and other warm-weather fashion essentials, and even outdoor games and toys like bocce ball sets and parachutes.
And like Target’s other highly-popular collaboration last spring with Lilly Pulitzer, Lilly for Target, these pieces will offer budget-friendly prices, with most items under $50. “When it comes to our partnerships, we travel far and wide to find designers and brands we think our guests will love,” Target’s Senior Vice President of Product Design and Development, Julie Guggemos, said in a statement. “For our spring collaboration, that brought us all the way to Finland! We’ve had our eye on Marimekko for quite some time, and can’t wait for guests to have a chance to shop this limited-edition collection in just a few short weeks.”
The collection will debut in stores and online on April 17. Target will give a sneak peek of the whole collection later this month.