Here’s the correct way to pronounce it.
Before you step inside your local IKEA for some affordable furniture and decor with a side of Swedish meatballs, you might want to learn how to pronounce the right way. Yes, that’s right, many Americans have been butchering the Swedish retailer’s name ever since the first store popped up on U.S. soil in 1985. It’s actually not “eye-kee-ah,” but “ee-KAY-uh.”
If that news has left you confused and a little embarrassed, don’t worry, the company doesn’t mind—in fact, they even perpetrated the mispronunciation. According to ABC News, when the first store opened, the company realized that Americans would most likely say it incorrectly. They even put up billboards with images of an eyeball, a key, and a person saying “ah.” “I think they realized back then that Americans would automatically pronounce it with an ‘I’ sound,” IKEA spokesperson Marty Marston told ABC News. “The decision was, ‘Let’s go with it and let people pronounce it the way they are going to pronounce it.”
You don’t have to stress too much about it—as this video below shows:
h/t Tech Insider